Bulk mailing of E-zines and E-newsletters



Newsletters are used by many companies to educate, inform, and increase their visibility. An E-Mail based newsletter or “e-zine” is an excellent way to accomplish this task without the hassle and expense of printing and mailing. All newsletters hosted by BusinessNet are "opt-in" newsletters. You can call us at 732-683-0092 for pricing.
A.  E-Mail newsletters usually take one of 3 forms:
  • Plain text - this is the simplest and most common. Formatting is limited and it is not too visually exciting, but it fine for most purposes. It is also the closest thing to a universally accepted format - every mail client can handle it. You can include links to web sites for material that requires graphics or special formatting.

  • HTML text - It gives your newsletter the visual excitement of a web page. The newsletter consists of text, including HTML tagging. If graphics are to be used, they can be uploaded to a web site and linked to or attached to the mail message. The newsletter should be designed to load quickly - most people are not patient about waiting for mail to display. There is also a problem of compatibility. Some E-Mail clients do not display HTML text, or do not display it correctly. It is usually best to keep it simple.


  • PDF or other formats - This type takes the most expertise to produce. If using pdf format, you need software to create the newsletter, plus the Adobe software (Acrobat distiller) to convert it to pdf. This is not for the faint of heart, but it gives you design possibilities you cannot get with the previously mentioned formats. Some companies, if they are already producing a printed newsletter, will create a pdf version, upload it to their web site, and link to it. They will also include a link to the Adobe web site for downloading the free Acrobat reader.



B.  How BusinessNet Newsletters Work
    Your mailing list must be pre-loaded (just make sure everyone has agreed to receive your e-mail). Subscribers can also sign up using a form on your web site (if you have one), or they can sign up via E-Mail.

    We do not write your newsletters or messages for you, unless you contract with us to do so.

    You must provide us with a list of your e-mail/newsletter subscribers before we can send our your messages. Innovative will not purchase or otherwise obtain e-mail lists for you.


All newsletters hosted by BusinessNet are "opt-in" newsletters. When someone subscribes, a confirmation E-Mail is sent. They must respond to this E-Mail before their subscription will take effect.